Land Rover Defender Launch

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The design of three custom pavilions for the driving experience of the global launch of the new Land Rover Defender. 

 

Taking cues from Land Rovers design history of adventure and material innovation a series of shade pavilion skinned in aluminum as an ode to the body work of the legendary car.

 

The design of the structures mimics the form of the Land Rover Engine factory near Wolverhampton in the UK.

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Location: Coachella, California

Client: Land Rover

Stage: Complete